168 Sip Avenue. Rendering courtesy of JLL.
By: Michael Young and Matt Pruznick 8:00 am on May 17, 2026
A new rendering has been revealed for 168 Sip Avenue, a proposed 35-story two-tower residential building in Journal Square, Jersey City. The project would be built in two phases and is planned to yield 648 market-rate units, 72 affordable housing units, and 7,600 square feet of ground-floor commercial space. The development would also include a 200-vehicle parking garage. The 0.81-acre property is located at the corner of Sip and Tonnelle Avenues, within the Journal Square 2060 Rehabilitation Area.
JLL is the marketing team behind the project. An architect has not be disclosed, and the unnamed developer is seeking a partner for a joint venture.
The rendering depicts the southern elevation along Sip Avenue. The structure will begin with a multistory podium topped with a landscaped terrace with trees at its center. Above, the twin towers will rise in matching volumes featuring curved corners and cutouts just above the one-third mark, and will culminate in bulkheads surrounded by extensions of the façade grid. The eastern tower appears slightly broader than its counterpart. The exterior will be composed of floor-to-ceiling windows framed by earth-toned paneling.
The property is currently occupied by a low-rise building owned by Hudson County Community College and an adjacent surface-level parking lot.
168 Sip Avenue, circa November 2024. Image via Google Maps.
The site is located in close proximity to the Journal Square PATH station, providing convenient access to New York.
An official application has yet to be submitted to the Jersey City Planning Board. A target completion date has not been announced.